Think first...then Move!
The graphic shows the four core values as the four, center squares of a chessboard. That would be squares d4, d5, e4, e5. A fundamental tenet of chess strategy is to fight for control of these four squares in the opening moves.
In the very center is the word, “Respect.” This would be the foundation that the core values rest upon (thus in the exact center of the board). Respect means both “self-respect” and “mutual-respect.”